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Social Media Marketing Course

Social Media Marketing

About The Course

The Social Media Marketing Course equips learners with the knowledge and skills to plan, create, and manage impactful campaigns across leading social platforms. The course blends strategy with hands-on practice, ensuring participants can grow brand awareness, engage audiences, and drive business results through effective social media marketing.

  • ✅ Understand the role of social media in modern marketing
  • ✅ Create tailored strategies for Facebook, Instagram, LinkedIn, TikTok, YouTube, X/Twitter
  • ✅ Develop engaging content aligned with brand goals
  • ✅ Run paid campaigns with Meta Ads, LinkedIn Ads, TikTok Ads, etc.
  • ✅ Apply analytics to measure performance and optimize campaigns
  • ✅ Manage online communities, influencers, and brand reputation

Key Modules

Introduction to Social Media Marketing
  • Platforms, trends, and digital consumer behavior
Content Strategy & Creation
  • Visuals, copywriting, storytelling, brand voice
Platform-Specific Marketing
  • Facebook & Instagram Marketing
  • LinkedIn for B2B Branding & Networking
  • TikTok & YouTube for Video Marketing
  • Twitter (X) for Real-time Engagement
Social Media Advertising
  • Paid ads setup, targeting, budgeting, ROI
Analytics & Performance Tracking
  • KPIs, insights, campaign optimization
Influencer & Community Management
  • Partnerships, reputation, engagement tactics
Social Media Tools & Automation
  • Scheduling, CRM integration, campaign management
Capstone Project
  • Designing and presenting a complete social media campaign

Assessment & Certification

Who Should Attend

Marketing students & professionals seeking specialization in social media
Entrepreneurs & small business owners boosting online presence
Freelancers & digital marketers managing multiple client accounts
Anyone wanting to master social media for brand building & growth
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