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Sales & Marketing Course

Sales Marketing

About The Course

The Sales & Marketing Course provides learners with essential knowledge and practical skills to excel in today’s competitive business environment. By integrating marketing strategy with sales techniques, the course prepares participants to understand customer behavior, design impactful campaigns, and close deals successfully. It is ideal for professionals, entrepreneurs, and students aiming to build careers in sales, marketing, and business development.

  • Understand marketing and sales principles across industries
  • Develop customer-focused marketing strategies
  • Apply professional sales techniques to close deals
  • Use digital platforms for customer acquisition & retention
  • Analyze market trends & competitor activities

Course Structure

Key Modules

Introduction to Sales & Marketing
  • Concepts, functions, and differences
Consumer Behavior & Market Research
  • Understanding customer needs and market trends
Marketing Strategy & Branding
  • Positioning, segmentation, value proposition
Sales Techniques & Negotiation
  • Prospecting, pitching, objection handling, closing deals
Digital Sales & Marketing
  • Online campaigns, e-commerce, lead generation
Customer Relationship Management (CRM)
  • Tools, retention strategies, loyalty programs
Integrated Sales & Marketing Planning
  • Aligning marketing campaigns with sales goals
Capstone Project
  • Developing a real or simulated business sales & marketing plan

Assessment & Certification

Who Should Attend

Students & graduates seeking careers in sales, marketing, or business development
Entrepreneurs & small business owners aiming to expand markets
Sales executives & marketing professionals looking to upgrade skills
Anyone interested in mastering customer acquisition & business growth strategies
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