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Digital Marketing Course

Digital Marketing Course

About The Course

The Digital Marketing Course is designed to provide learners with practical skills and strategic knowledge to succeed in the fast-growing digital economy. Covering essential tools, platforms, and techniques, the course prepares participants to plan, execute, and measure effective digital campaigns across industries.

  • ✅ Fundamentals of Digital Marketing
  • ✅ SEO, SEM, Social Media & Content Marketing
  • ✅ E-commerce, Branding & Digital Advertising

Detailed Course Syllabus

Module 1: Introduction to Digital Marketing
  • Digital marketing strategies & trends
  • Understanding digital consumer behavior
  • Role of digital marketing in modern business
Module 2: Search Engine Optimization (SEO)
  • Keyword research & planning
  • On-page & off-page optimization
  • Technical SEO best practices
Module 3: Search Engine Marketing (SEM)
  • Google Ads campaign setup
  • PPC strategies & bidding models
  • Ad copywriting & targeting
Module 4: Social Media Marketing
  • Facebook, Instagram, LinkedIn & TikTok
  • YouTube marketing strategies
  • Community building & engagement
Module 5: Content Marketing
  • Storytelling & brand voice
  • Blog, video & visual content
  • Content strategy & distribution
Module 6: Email Marketing & Automation
  • Building email lists
  • Campaign creation & personalization
  • Automation tools & analytics
Module 7: Web Analytics & Data Insights
  • Google Analytics setup
  • Tracking KPIs & conversions
  • ROI measurement & reporting
Module 8: E-commerce & Online Branding
  • E-commerce funnels & strategies
  • Digital sales & customer journey
  • Brand positioning in the digital space
Module 9: Final Project
  • Develop a complete digital marketing strategy
  • Execution of a real/simulated campaign
  • Presentation & performance analysis

Assessment & Certification

Practical assignments and quizzes after each module

Capstone Project: Strategy + Campaign Design

Certificate of Completion (Digital Marketing Professional)

Guidance for additional certifications (Google Ads, Meta Blueprint, HubSpot)

Learning Outcomes

Develop & Implement Marketing Strategies
Master SEO, SEM & Social Media Tools
Run Email & Content Marketing Campaigns
Analyze Data & Improve ROI

Who Should Attend

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